Advertising Policy
All advertising will be in compliance with the standards of practice, as outlined in the Mortgage Brokers Lenders and Administrators Act.
All advertising must be approved by the principal broker or designate before final orders are placed. This includes the ordering of business cards, printed material, websites, media and advertising, flyers, brochures, and all other marketing materials.
The principal broker will approve the draft ad, and must also approve the final artwork or content before the order is finalized.
Business cards:
Subject to guidelines established by FSCO, the name or Real Mortgage Associates will be prominent on all business cards. The brokerage license number will appear under the company name. The broker's or agent's name will appear with the title broker (or mortgage broker) or agent (or mortgage agent) depending on their licensing qualifications. No other titles will be permitted on business cards. Their license number will also appear next to their qualifications.
If an agent is operating from a location where the public is invited to do business, this location must be listed as a branch office with head office and that address may be indicated on the business card. If your location is not registered as a branch office, that address may not be shown on the business card. The Head office address must be listed and your local phone number may be included on the card. Click here to order business cards from the RMA approved supplier.
Use of names:
On all advertising materials, brokers or agents where identified, must use their legal
names as they are licensed with FSCO, or an alias or known-as name, which has also
been licensed with FSCO. No other names are permitted in any advertising materials.
Yellow Pages:
Yellow Pages ads must be approved in advance by head office. In all display
advertising, Real Mortgage Associates Inc. and the corresponding license number must be prominent. In addition, your name and license qualifications (broker or agent) and license number must also be indicated.
In the case of a simple listing, the listing must be in the name of Real Mortgage
Associates. Your name as broker or agent may also appear in the listing, but under no circumstances may the listing be in your name alone.
If you operate a personal Corporation, that corporation must be invisible to the
public. Its name cannot be used in any advertising or marketing materials and is
there for payrOll purposes only. You must represent yourself as a broker or agent
of Real Mortgage Associates at all times.
Websites:
Brokers and agents are permitted to maintain personal websites. Although the URL for the website may belong to the broker or agent, all content on the site shall refer to Real Mortgage Associates.
All content on the sites must be approved by head office. The homepage must refer to Real Mortgage Associates and show the license number of the company. All other
pages must indicate that the agent or broker is a representative of Real Mortgage
Associates, indicating the licensing designation. The license number of the individual must be included at least on the homepage. Click here to view samples of websites provided by our approved supplier.
Other forms of advertising:
The content, appearance, and messaging in all other forms of advertising must be
consistent with RMA's overall advertising philosophy. All advertising must be approved in advance by head office.
If you have any questions regarding the RMA Advertising Policy, please send us an email indicating "advertising policy" in the comments